Point-of-sale technology wizards LightSpeed asked EN MASSE to do its thing at the company’s Montreal office space, and the team of Jason Botkin, Rupert Bottenberg, Fred Caron, Jason Wasserman, Carlos Santos, Peru Dyer obliged.

LightSpeed’s management didn’t hold back on its requests for specific imagery, hence the nods to Transformers and Star Wars (note the company’s name), and the portraits of Steve Jobs and “Disco Joe” Dasilva, father of LightSpeed’s founder and CEO Dax Dasilva, from a photo taken during his youthful years as a rambling DJ in 1970s Africa. Too cool.